So we did! In the hottest week that The Netherlands has ever known in history (41 degrees Celsius!), our team of five professional sand sculptors from various countries created this huge sand sculpture, depicting a large McDonald’s restaurant, together with a large octopus that was in love with all the delicious food. An extremely successfull guerilla marketing stunt on the popular beach of Kijkduin, which surprised many thousands of people over a period of 3 weeks. We worked together with some amazing people at “TBWA/NEBOKO” and “Brndrz!” to make it all happen. THANKS a million guys!